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WORKSHOP: A Transdisciplinary Approach to Social Innovation

Are you curious about how art, business, engineering, technology, the humanities, and public health can together play an important role in the next wave of start ups? How can these diverse industries work together to generate new ideas and create a positive impact? What impact could be made when the best agents across a vast array of disciplines come together?

What are innovative strategies for converging disciplines to address some of the most complex social and health problems facing society today?

How do we ensure that social innovations are community-centric and serve those who can benefit most from such innovations?

Please join us for a unique transdisciplinary panel exploring strategies to expand the current ecosystem of social innovation. This event is designed so that socially-minded actors from diverse sectors can come together and develop new ideas and skills.

Event Schedule:

6:00PM to 8:00PM Expert Panel and Discussion

Perspectives from entrepreneurs and institutional leaders from the US, Portugal and Spain promoting a transdisciplinary approach to social innovation.

8:00PM to 9:00PM Networking


Whitney Buchmann

Whitney Buchmann is experienced at facilitating multi-stakeholder change with urban communities and the health care industry. In 2016, Whitney joined Camden Coalition of Healthcare Providers where the vision of a transformed healthcare system, that ensures every individual receives whole-person care rooted in authentic healing relationships, has received national recognition. Her passion for creating systems change stems from time doing mission work in remote villages of Honduras, grassroots organizing in Costa Rica, engaging multi-faith communities, and responding to public health crises in Camden, Ferguson and Flint. Whitney's work with vulnerable populations in context of shifting power dynamics has lead her to pursue social entrepreneurship through a Global MBA at IE Business School.

Concepción Galdón, PhD

Concepción Galdón is IE University’s Social Innovation Director/Academic Lead. At IE she has the mandate to promote social innovation and academic content across schools and programs, encourage more research in social innovation and reach out to organizations and partners interested in social innovation. Concepción is Professor of Entrepreneurship and Innovation at IE. Concepción is also president of the Social Venture Puentes Global, which she co-founded in 2009. She's a member of Ashoka Spain’s Venture Board and is on the board of Harvard Kennedy School Spain Alumni Network.

Concepción is an economist at Universidad Autónoma de Madrid. She holds a Master in Public Administration and International Development from the Harvard Kennedy School. Concepción holds a PhD in International Economy and Development from Universidad Complutense de Madrid, where she was granted an Outstanding Award for her Doctoral Dissertation. Her PhD research focuses on the use of technology in social entrepreneurship; she has published papers in peer reviewed journals and chapters in books. She writes contributions for mass media regularly and is a speaker at international conferences.

Her previous professional experience includes founding of an NGO, UN’s Procurement Service, Santander Bank’s Latin America Division and Liberia’s Government under Ellen Johnson-Sirleaf, Nobel Peace Prize 2011.

Clara Gonçalves

Clara Gonçalves is the Executive Director of UPTEC - Park of Science and Technology of University of Porto. During the last 10 years, she's worked in the implementation of an effective knowledge and technology transfer model between academia and business, supporting more than 400 tech-based start-ups and spin-offs, attracting innovation centers from national and international enterprises to the University of Porto environment. Clara was involved in several seminars and conferences as a speaker and organizer in Portugal and abroad, was member of the Scientific Council of the Fine Arts School of the University of Porto, organized several entrepreneurial programs with post doc, PhD, masters, and undergraduate students and led the establishment of international partnerships with universities, companies and technological organizations in a national and international context.

In 2016, Clara was involved in the International Visitor Leadership Program (Washington, San Francisco, Albuquerque, Detroit and New York), and was invited by the U. S. State Department. In the past, Clara assumed a role in an R&D projects in the Ministry of Agriculture, Rural Development and Fisheries and was Marketing Manager at the Chamber of Agriculture of the North.

Clara specialized in Innovation, Knowledge and Technology at the University of Aveiro, Portugal with a focus in Management of Knowledge Networks. She also played an advisory role in Quality Management for the industry in Portugal, Africa and Latin America for the last four years.

Orlando Rocha

Orlando Rocha is an entrepreneur from Porto, Portugal who holds a degree in Media and Communications. For several years, he worked in the private sector in health, education, and media. Orlando created his own start up – a creative agency trying to bridge the gap in how technology, design and business work together. He is interested in how design can truly impact businesses and institutions. He is currently expanding the company to the United States through RYME+ : a special project for innovative companies from the European Union.

Orlando also created a spin-off product for education with a focus on learning and reading disabilities in partnership with the University of Minho (which is currently incubated in IRIS Social Innovation (an Incubator sponsored by the European Investment Bank)). He's worked on projects around the prevention of drug usage for the city of Matosinhos and health software for the Portuguese government.

Orlando has travelled around the world, across the Middle East, China and Europe, working in design and business development, won some amazing new friends, failed miserably sometimes, but won some exciting projects. He has a true passion for start-ups, innovation and how critical thinking can be the defining factor for the future of companies and institutions.


Terry Huang, PhD, MPH, MBA

Terry Huang is a global leader on systems-oriented community health, cross-sectoral partnerships, design thinking, collective impact, social entrepreneurship, and the translation of science to policy. As Professor of Community Health and Director of the Center for Systems and Community Design at the City University of New York Graduate School of Public Health and Health Policy, he is interested in developing a new cross-sectoral ecosystem that democratizes social innovation with an emphasis on sustainability rather than unlimited growth. Terry has held senior roles in the U.S. federal government and is a consultant for major organizations on innovative solutions to social and health challenges. He has a doctorate in preventive medicine and completed his MBA at the IE Business School in Madrid, Spain.